Under Utilised Advertising Media

The biggest shift in the advertising industry has to be that you show people ads that they want to see (or could want to see) instead of marketing department's previous "spay and pray" method of advertising.  The DMA SA (Direct Marketing association has been preaching this for years; but it is only with the advent of social media and improvements Mobile Marketing that the marketers could better classify the user to their preferences and interests and target them in a non obtrusive way.

   

The joke is that through social media platforms; we see "ads" like the one above as "welcome news updates". The technical term for this is "infotainment".  

There are millions of these ads out there; but you only choose to "opt-in" to those that you feel will enrich your life.

Now; given this new tidbit of Theory; how can you apply it to your marketing effort?  I will explore this further in a next article.