Eina. At least it is not in the same vein as Steers' Wacky Wednesday (Where the two old folk talk about the "free Burger" as if the other is insane), but ... Eish. What a doozy.
Spur has always been successful in their TV ads: They played within the boundaries of their restaurant's theme and their main brand positioning: as a family steak house chain. Their various variations of the "Spur People" song and the many soundtracks that worked for them; made their ads good and some even memorable. This new take-a-page-out-of-Nando's-Book-lets-try-the-comedy-route strategy scores a lowly 4/10 in my books.
Spur has always been successful in their TV ads: They played within the boundaries of their restaurant's theme and their main brand positioning: as a family steak house chain. Their various variations of the "Spur People" song and the many soundtracks that worked for them; made their ads good and some even memorable. This new take-a-page-out-of-Nando's-Book-lets-try-the-comedy-route strategy scores a lowly 4/10 in my books.
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