Lekka Flava's!
What do you do if your R&D have failed you in the past? When your "sure idea" tested well with the focus group, but failed in the real market? When you do not trust your own marketing instinct anymore?
You ask the public what they want! You incentivise them to get you some new ideas...
Been done, right? That is exactly what focus groups are? In the last couple of years marketers have even made millions making the search for the next "it" product into widely followed reality programs. If you do not think Heinz Winkler, Paul Potts, Susan Boyle or Kelly Clarkson were products, go and Google what they made in the year after their runaway successes.
But what if you are a FMCG (Fast Moving Consumable Goods) company and you need an original product idea that will sell? You go and ask the public and then offer them a percentage of the sales if their idea gets chosen. Yes, you read correctly: offer them a profit share!
This idea is brilliant! They are asking the public to give them an idea of a new flavour of chips. To incentivise the deal, they are offering the winner R200,000 in cash and 1% of future sales earnings! Brilliant. The winner can, according to them be earning a wad of cash annually for the lifetime of the product! Imagine the product is as timeless as salt and vinegar flavour?
I am giving Simba two thumbs up for taking promotion incentives to a whole new level. I am normally the sucker that would change my brand preference if buying the product meant I could win a car, but this is so much better! Then secondly; making the public be your marketing team. The site even asks you to give a visual representation of your idea: Thus, the public is giving the panel of judges an idea how the packaging of the product could look too!
Go to the site and enter your unique idea. I have given them three ideas. Hopefully I get to win it all! Good luck with your entry!
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