So today I have decided to engulf myself in digital marketing:
I woke up, read what Obama, William Shatner (Boston Legal) and Victor Matfield had on their minds on Twitter. I Tweeted how great I felt after my morning workout and then updated my status on Facebook. I read the news headlines on Reuter's Blackberry News feed and quickly glanced over www.ewn.co.za for the latest on our own Julius.
Now, for the first time in my life, I am blogging from my Blackberry!
If you should ask me what is going to be the biggest (silent) revolution of 2010; it will be mobile apps, mobile advertising and the move away from traditional advertising! If you compare the fierce loyalty users feel towards their iPhone or Blackberry, you would think they would suffer a panic attack of they had to spend a day without their prized possession.
So, my advice today would be to get cracking and exploiting this phenomenon and divert some (if not most) of your marketing budget towards mobile marketing. Who knows how many more millions of people will soon start their day I did today?
I foresee this as one of the biggest revolutionary shifts of our day and age, however, I am still in awe to see how many big companies have not yet converted their online property and optimised it so that it is optimally viewable on the 'small screen'.
I do not know who said it, but it is so true; 'If you see a bandwagon... Its too late'. - Lucky thing that they are only now building this bandwagon...
"Soon at a Bandwagon-stop near you!"
Sent via my BlackBerry from Vodacom - let your email find you!
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